Who are the officers of the company? Do they have bios online? Who
is the Officer most likely to be in charge of the area you will be working in?
What is their
mission statement? Do they have an “About Us” page? What values do they say they
hold?
Do they have a
“News & Press Releases” section? What are some of the recent announcements
they have made? What newsworthy things have
they done recently that have earned them press coverage?
Do they have a
job postings section? What else can you learn about the position you are applying for?
What other openings do they have? What are some of the other department names in the
company? Who are some of the other managers? What can you learn about the functions of
other departments and business units based on the text in the other job opening listings?
How do they see
themselves? Are they a young, entrepreneurial company on the cutting edge? Are they a
solid traditional company proud of their history of success and excellence?
Can you pick up
some of the company lingo? What are some key
words, phrases, and acronyms you see on their site? What are some of their product names?
Do they have any trademarks or service marks?
A good website can help you better understand the company
and how it works. Although most companies have websites with a wealth of information
available, the majority of job candidates fail to spend any time on them prior to coming
in for an interview. What a shame. Taking the time to do this research will take at most
an hour of your time. If you do the work and
can apply it well during your interview, it can give you an advantage over competing
applicants who may have more education, more skills, and years more experience than you.
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